During the first session before the course starts participants are provided with the markstrat participant handbook that is a required reading for the course. The board of directors executive summary the brands performance for the first period wasnt where we wanted it to be but we see many opportunities for this brand to grow and expand. April 26, 2018 northwestern university kellogg school course. Jan 31, 2017 in this interesting yet demanding class, 40% of our grade was our performance in a simulation game called markstrat. All students need to register for the course in the markstrat web page. In order to provide a clearer overview of the content, many screen shots are taken from a preparatory course and there are also some taken from a finished past markstrat competition. Also, the markstrat handbook is not available at the bookstore and has to be purchased online hard copy or pdf file. Yet markstrat is sufficiently userfriendly that with a concerted team effort, it is can be mastered by less experienced managers as well. View markstrat web participant handbook mswsmb2cdg. Markstrat participant handbook will be provided to you as soon as you access markstrat. Introduction to the markstrat challenge stratx simulations. Also way more demanding that expected, and it requires more than just briefly knowing things, you really need to understand them.
Participanthandbookmswsmb2cdg what students are saying as a current student on this bumpy collegiate pathway, i stumbled upon course hero, where i can find study resources for nearly all my courses, get online help from tutors 247, and even share. Haas school of business university of california, berkeley. With 25 days of running time, markstrat provides the complete strategic marketing experience for your educational programs. April 26, 2018 northwestern university kellogg school. Participant handbook will be available once you have accessed markstrat. A major focus of the course will be the markstrat marketing strategy simulation game. As a result, to avoid stalling the entire class, you must subscribe to the markstrat simulation by noon on friday, june 1, 2018. Sep 21, 2011 markstrat web participanthandbookchap 1 a 3 1. Markstratparticipanthandbook participant handbook strategic. Marketing plan for brand roll of markstrat firm r period 2 submitted by.
Strategic marketing simulation with markstrat stratx. In markstrat, the marketing plan that you make early on will have a. How to print the pdf version of this handbookpaper is too valuable to. Participant handbook msw sm b2c cg free download as pdf file. Markstrat experience in the preceding periods will be discussed.
Reading list this course heavily relies on the previous studies and not theoryintensive. I attended legendary professor tim calkins highly coveted class. The markstrat heritage brandpro is an offspring of markstrat, the world renowned marketing strategy simulation used by leading business schools worldwide and by over 1,000,000 students. Upon registration on the markstrat website, each student will receive a unique pak participant activity key, so everyone must register. You nor the team you are assigned to will be able to proceed until you have registered.
Each has been selected with care with a particular learning objective in mind. We would like to show you a description here but the site wont allow us. Come browse our large digital warehouse of free sample essays. Essay on markstrat marketing plan 1179 words bartleby. You are expected to actively participate in markstrat. You and the other members of your team have just been recruited by a large corporation to manage the marketing department of one of its divisions. Markstrat is a complex marketing strategy game which invites five teams to compete. Assigned readings are from the markstrat participant handbook mph, ereserve in moodle, or are standalone hbs cases and articles. Mkt 440 marketing analysis and strategy summer 2018. Pdf participant handbook ms7 sm b2c cg mahesh nayak.
Participant handbook jeanclaude larreche the alfred h. Markstrat provides a handson opportunity to learn by. Detailed explanations on all these additions will be available in the instructors guide, participant handbook and introduction slides. The book for this course is the participation activation key and the online participant s handbook. The time frame of the case or the particular product or service that is the focus of the case is. Heineken chaired professor of marketing insead hubert gatignon the claude janssen chaired professor of business administration and professor of marketing insead remi triolet simulation expert how you can save paper.
You need to register and purchase markstrat to be able to participate in the simulation. To upgrade markstrat, stratx will need to interrupt its service on monday may 27th between 9am and. Participant handbook mswsmb2cdg what students are saying as a current student on this bumpy collegiate pathway, i stumbled upon course hero, where i can find study resources for nearly all my courses, get online help from tutors 247, and even share my old projects, papers, and lecture notes with other students. It is required to register on the markstrat web site. Welcome to markstrat and congratulations on your new position. Mkt 440 marketing analysis and strategy spring 2015. Heineken chaired professor of marketing insead hubert gatignon the claude janssen chaired professor of business administration and professor. It explains the simulation mechanics and how different reports and indicators are constructed. Markstrat report industry a team e strategies pursued in sonite market segmentation, targeting, positioning original scenario, period 0 at the beginning of the game, we are given two products in sonite market. You must purchase your markstrat participant activation key. Syllabus mba 595 e2 marketing strategy for competitive. Stratx designs world class actionbased learning tools in marketing, strategy and innovation to provide live, realistic and powerful learning experiences.
Apr 12, 2018 markstrat is a marketing strategy simulation used by over 500 academic institutions in undergraduate and mba programs. Markstrat markstrat is a strategic simulation game that is designed to teach you strategic marketing concepts such as brand portfolio strategy, segmentation, and positioning strategies. Assigned readings are from the markstrat participant handbook mph and ereserve in moodle. Participanthandbookmswsmb2cdg participant handbook. Markstrat is a marketing strategy simulation used by over 500 academic institutions in undergraduate and mba programs. After analyzing their product attributes and market positioning, we found that semi did a good job in terms of market positioning, which met the needs of.
Markstrat is a marketing simulation software which offers mba students and professionals a riskfree platform in order to test theories and make decisions. First class attendance is mandatory, no exceptions. These changes have already rolled out with no interruptions, and will allow us to continue offering the same great service at your busiest time in the year. You will also need to subscribe to the markstrat simulation you will not be allowed to participate in the class without the subscription. Get the knowledge you need in order to pass your classes and more. Also, the markstrat handbook is not available at the bookstore and has to be purchased online pdf file 10 instructions are provided in markstrat online. Our number one marketing simulation, markstrat will help turn your mba students and professionals into effective strategic marketers. Stratx founder, jeanclaude larreche, developed markstrat on the simple theory. Weve taken precautionary measures to enable all staff to work away from the office. Syllabus marketing strategy markstrat 2 ects meeting. For further information regarding these two aspects, have a careful look at the manuals called participant handbook and instructors guide. In this interesting yet demanding class, 40% of our grade was our performance in a simulation game called markstrat. Markstrat participant handbook available via hse lms ii. Below are the instructions to obtain the handbook and participant activation key pak to take part in the markstrat simulations.
All the additions will be available in markstrat 2012 durable goods, consumer goods and b2b industries created after may 27th. Participant handbook strategic marketing durable consumer goods jeanclaude larrch the alfred. Just as a flight simulator allows flight crews to practice in a riskfree setting, markstrat will allow you to practice strategic marketing skills in a. Mkt 440 marketing analysis and strategy spring 2016. How to win at markstrat and in business mehak chadha. Registration allows you to download a pdf copy of the markstrat handbook we cannot run the simulation unless every team member registers on the markstrat website. May 15, 2018 northwestern university kellogg school. It was developed by professor jeancluade larreche and professor hubert gatignon of insead from 1974 to 1977.
A separate online document will be provided for analysis tools in order to not disturb students who do not use them. Case analysis we will discuss seven cases in this course. Other assigned and supplemental readings associated with class discussion are available in blackboard on ereserve. The book for this course is the participation activation key and the online participants handbook. Larreche, jean claude and hubert gatignon, markstrat online student handbook this item will be purchased online and comes with the registration codes for the markstrat simulation. Markstrat has a long heritage in the business school world.
Larreche and gatignon, markstrat participant handbook stratx international, latest this book comes with a unique id for each copy, so it appears that everyone needs to have hisher own copy. The simulation begins during our first class session. The markstrat participant handbook will be provided to you as soon as you access markstrat. During my exchange semester at northwestern universitys kellogg school of management. Class schedule markstrat simulation game date time and place topicassignment monday oct 19th from 1. Participant handbook strategic marketing consumer goods jeanclaude larreche the alfred h. To do so please take the following steps to purchase your. Susi is the lower quality offering which focuses on weight and volume, marketed towards singles and others who are the most pricesensitive. In markstrat, the marketing plan that you make early on will have a strong. Heineken chaired professor of marketing insead hubert gatignon the claude janssen chaired professor of business administration and professor of marketing insead remi triolet simulation expert stratx how you can save paper. Learn vocabulary, terms, and more with flashcards, games, and other study tools.
Markstrat participant handbooks include extensive explanation of the simulation mechanics and sequence, as well as references to marketing tools used for marketing research and analysis. Keep your personal markstrat id card in a safe place. A holistic approach to using a marketing strategy simulation. The pak printed on the front of the card is unique. Below are the guidelines on how to purchase your markstrat participant handbook and participant activation key pak to take part in the simulation game. The markstrat simulation is an integral part of the class.